Reflective shoes or jackets now dominate streetwear and sports fashion

The history of reflective material begins, of course, in a work-related accident. In 1933, a certain Bob Switzer unloaded tomatoes for Heinz, where he accidentally fell and suffered several serious injuries. One of them was vision impairment, which made him stay in the darkroom for months before recovering.

During that time, he worked with his brother Joseph on experiments to create fluorescent colors that Joseph could use in his magic performances. Soon they succeeded and in the following years discovered several of them.

The first reflective garment was Bob's wife's wedding dress, which he painted. His materials were later used in World War II.

Decades have passed and reflective material has become an essential part of working clothes in the United States of America and also across the ocean. One of the biggest experiments with its functionality took place in the sixties in Great Britain. The first railway users started using reflective material. In the 1990s, it became a mandatory tool for workers around the world.

Later it was adopted by motorcyclists and cyclists, which he was able to protect in the event of traffic accidents. Pedestrians also use reflective elements at night, and a reflective vest is included in every motor vehicle's mandatory equipment.

Currently, the most popular branded reflective material is the product from 3M and its subsidiary Scotchlite. Strong silver material with unique technology has found its place in fashion in recent years.

The biggest trend in reflective clothing with reflective fabric started in 2012 with the sports giant Nike, when he designed a jacket for American athletes at the London Olympics. In subsequent collections, he began to use it richly.

The trend was greatly supported by the then cult of cloud rap and his most famous representative Yung Lean, who chose a jacket from this collection into a video clip for one of his biggest hits Kyoto. Reflective clothing then became the uniform of a classic cloud emo-rap fan.

A year later, a reflective collection is published in cooperation with Supreme and The North Face. Over time, jackets are becoming one of the most valuable pieces of this, let us say today's classic pair.

Today, several young streetwear brands specifically specialize in the production of fashion clothing from a variety of reflective materials. The most famous is R-NATION, whose jackets and pants wear such rap stars as Rich The Kid, Night Lovell, Smokepurpp, Lil Baby, but also the Czech Yzomandias.