If something is synonymous Levi's is the word innovation. He did it in 1853, when he was born in San Francisco by Levi Strauss, who moved to the city to sell safety clothes and boots in small shops of the American West that were resistant to the long working days of its inhabitants. He then left the cotton and created the first jeans; - very different from the ones we have today. More than 150 years later, it continues to research and adapt to the needs of man. And now, that man is back cycling in the city.
Levi's Commuter Collection is the best of the North American brand designed for cyclists, renewing this season with much more innovative and functional garments. With the combination of strong, elastic and water repellent reflective fabrics, Levi's achieves a perfect balance between design and practicality. The same as those who want to go to work on two wheels. An active lifestyle that many see limited, precisely, because they do not feel comfortable on the bike or when they get to the office in leggings.
Designed by the cyclists themselves, the fabrics that have been used in all garments are, in addition to elastic, water repellent and insulate the body from moisture. That yes, without losing that characteristic so implied in the DNA of the mark: its resistance.
Its flagship product is undoubtedly its Commuter 541 Athletic Fit Short, anti-staining shorts that is reinforced with some details specifically created for cyclists: a high back waistband to increase back protection, a reflective band (Levi's Red Tab) and a U-pad pocket at the waist. There are fewer and fewer excuses for cycling around the city. Levi's wants to eliminate them all.